Top 13 copywriting skills to learn in 2020 | Understand The Background Of Copywriting Now

Understand The Background Of Copywriting Now

- In this blog, I'm gonna reveal to you the complete copywriting tutorial.I've also written several high converting,seven-figure sales letters.

So if you want more traffic, leads, sales, and social shares, you'll love the actionable strategies in this blog.

Let's get started,

Here's the truth about copywriting. Despite what you might have heard,you don't need years of experience or training to learn copywriting. In fact, before I build my own 7-figure copywriting business I used to be a freelance copywriting jobs writer.Then one day, out of the blue,one of my clients asked me,"Do you, by any chance write sales letters?"Now, at this point,I'd never written a sales letter in my life.But I wanted to give it a try,so I told him, "Sales letters?"Heck, yeah, I write sales letters."And now that I was hired,I had to write a sales letter fast.In fact I had about a week to write this sales letter from scratch.So I researched as much as I could about copywriting.And because I was in a rush,I ignored the minutiae and focused on the key principles that I saw again and again. And it worked.My client told me that my sales letter outperformed their currentone by a 2:1 margin.Since that day, I've written dozens of sales letters,newsletters and articles.And over that time.

Most copywriters don't want you to know.Copywriting is really easy.That is when you know what to do and how to do it.And that's exactly what I'm gonna show you in this blog. If you understand these simple copywriting skills I am damn sure you may not need any copywriting courses .So, without further ado,

Let's dive into,

Top 13 copywriting skills to learn in 2020

1) Use Reddit threads:

Reddit is a copywriting gold mine.To use it, head over to a subreddit,where your customer hangs out.Then, take a look at threads that have lots of comments.For example, let's say that you just launched a new keto diet bar.Well, you'd head over to keto and paleo subreddits and search for bars.Then, pay attention to the exact words and phrases that people use to describe what they like and don't like about the bars they've tried so far.For example, I found tons of awesome copying this one thread, copy that would work great for a landing page or Facebook ad.

2) Use short sentences:

Here's a good rule of thumb that applies to pretty much everything that you write.Short sentences equals better copy.And there's data to back this up.A study conducted by theAmerican Press Institutefound that short sentences were 711% easier to read and understand,which is why always atomize sentences to be as short as possible.Bottom line, use short sentences.They're easier to read and understand.

3) The slippery slide:

Here's the deal.You can have the best copy in the world,but if people stop reading the page after the first sentence your copy didn't work.That's why one of the main goals of your copy is to keep people reading.Or as copywriting legendJoe Sugarman puts it,the sole purpose of the first sentence is to get you to read the second sentence.The question is, how do you get someone to keep reading your blogpost, email or sales letter?The slippery slide.A slippery slide is where you add something to your page that's specifically designed to keep people reading.For example, you can tell a little story in the beginning of your sales letter,but leave the ending for the end.Or you can refer to something that's coming up later in your blog post.You can even just say things like here's the deal and the question is,to push people to keep reading.

4)Super-specific headlines:

You've probably already seen this old statistic before,80% of people read the headline and only 20% read the copy.Your Headline is super important.And one of the best ways to make your headlines more effective use super-specific headlines.Super-specific headlines are exactly like they sound.They are headlines that tell your reader exactly what they're gonna get.In fact, this works so well that I tend to use super-specific headings on every blog post, landing page or sales letter that I write.

5) Use FOMO:

FOMO can make your copy10 times more effective.That said, FOMO also known as fear of missing out,doesn't work for every situation.But if you can use FOMO,you should use FOMO.That's because FOMOtriggers a strong reaction with your prospects,and emotion that makes them wanna listen closely to what you have to say.For example, we've recently launched a product that closed on a certain day in time.So, we emphasize that on our sales page.

6) Write strong leads:

Everyone knows the headlines are important,but no one talks about something that in my experience,is just as important if not more than a headline.Your lead.Your lead is the section of your page that comes right after your headline,and at least in my experience if you lose people here,you've lost them for good.With that, here are three strategies that you can use to write awesome leads.


First, use a hook in your first or second sentence.The first sentence of your lead is huge.So make sure that the first line really grabs your reader's attention.For example, the landing page from Marie Forleohas a killer first line.


Next,you wanna make your lead about six to eight sentences max.Whether you're writing a blog post, video script,sales page or email newsletter,you want your lead to be super short.Remember, the goal of your leadis just to grab your reader's attention.And once you've done that,you wanna transition into the main section of your content.


Finally, use mini-stories in your leads.Stories are a great way to hook your readers right off the bat.But like I just mentioned,the problem with that is that your lead needs to be short and sweet.So, you don't have a lot of room to tell an epic story.Enter mini-stories.Mini-stories condense a story into 45 lines.

7) Don't use big words:

Big words don't impress anybody.In fact, they make your content harder to read.So instead of big fancy words use words that are easy to read and understand.

8)The A-I-D-A formula:

AIDA is a classic copywriting formula that can help boost conversions on sales pages,landing pages, articles, newsletters,video scripts and more.Here's what this formula looks like.As you may know, A-I-D-A stands for Attention, Interest,Desire and Action.Higher Google rankings,and finally I cap things off with a called action to keep reading.

9) Benefits over features:

There's no doubt about it.When it comes to copy,benefits crush features.In other words, features are nice, but benefits sell.For example, let's say that you run a SAS company that sells productivity software.Here's how you can turn boring features into powerful benefits.Coschedule.com does a great job of highlighting benefits over features.Yeah, like any software product,they outline key features.But unlike most SAS companies,the vast majority of their copy is benefit-driven.Nice.Moving right along to technique.

10)Get out of the friend zone:

We've all been in the friend zone before.Or at least I have.The friend zone is when you like someone and they like you back, as a friend.Well, as it turns out,the same thing happens with potential customers and clients.They like what you're selling,but not enough to buy.What's the solution?Address their objections.I'm talking about objections like,"It's just too expensive.""It's not a good time for me.""Yeah it sounds good, but will this work for me?"or "I'm not ready to switch from another product.".Most people pretend that these objections don't exist.Instead, you wanna bring up these objections and squash every one of them.

11)Talk to customers:

Remember earlier when I talked about using Reddit for customer research?Well, if you want to take this sort of thing to the next level,I recommend actually talking to your customers.

12) Urgency and scarcity:

Have you ever had someone tell you that they're interested in what you're selling,they just need some time to think it over?In my experience, 99% of the time that person doesn't end up buying.Maybe they got busy and forgot,maybe they found another product.The exact reason doesn't really matter.The important thing is that you do something to get that person to convert right away.The question is, how do you do it?For example :"Limited time offer""Quantities limited""Only 47 left""Sale ends on august 31st""Doors close on thursday""Don't miss out"Add these words and phrases to your copy.Needless to say,these statements should be backed up with real limitations,otherwise you're gonna lose people's trust.But if you can use them,you should use them.

13) Solve the social proof paradox:

You need social proof to sell,but you need sales to get social proof.I call this the social proof paradox.And it's a real problem for lots of business owners.Fortunately, I found a simple way to get around this problem.Feature your strongest form of social proof.It doesn't have to be sales.For example, let's say that you just launched a new nutrition coaching program.And to get leads,you offer people a free seven-day meal plan.And if they wanna upgrade to a paid coaching plan,they get a full 90-day meal plan and personalized support from you.But so far, only a few people have upgraded to your paid plan.Well, in that case you can showcase how many people signed up for your free meal plan,or maybe only have 20 total customers.But three of those customers get amazing results.Well, you can feature those three amazing results on your homepage.


A quick bonus tip,use the proven, three-step Testimonial formula.It's no secret that testimonials can skyrocket sales.In fact, BigCommercereports that testimonials,can increase sales by up to 62%.That's the good news.The bad news is that most people use testimonials that simply don't work.


Let's close out this blog with one more bonus strategy,


Use crooked numbers,Crooked numbers are numbers that haven't been rounded.Here are some examples.According to research,crooked numbers are more believable than round numbers,which means, whenever you can,you wanna use theminstead of round numbers.For example, check out this intro from one of my blog posts.I could have made this a nice round numberlike over 200.000,but I went with the exact crooked number instead.i.e 211463.So, that's it from my copywriting blog.


If you like this blog ,make sure to share my blog with your friends.Help them maintain their copywriting portfolio & master the skill of creative copywriting.